B2B & Product Marketing, Mastercard, Canada
Kobi Gulersen is responsible for driving Mastercard Canada’s B2B, B2B2C and key marketing relationships for Merchants (All Verticals), Issuers (Banks, Monoline, Merchants & Non-Traditional), Government and Products in Canada.
Before this role, Kobi held multiple roles including overseeing all sponsorship partnerships, Mastercard's B2C and B2B digital strategy, media and strategic planning.
Kobi also has international experience having worked in São Paulo, Brazil as Director of Digital Marketing, Media (on-line and offline) and CRM for Mastercard Brazil focusing on various initiatives including activation of Mastercard's sponsorship of the Brazilian National Football Team during a World Cup year.
Kobi has developed marketing programs in Canada, USA, Latin America and the Caribbean on both the client and agency side.