Richard is a creative team leader and copywriter with 20 years’ experience producing award-winning work for leading brands, in particular financial companies. Richard started as a junior at West End agencies Mustoe Merriman Herring Levy and Davies Little Cowley. He moved to leading City agency Dewe Rogerson to work on Scottish Widows, writing award-winning TV campaigns featuring the famous Scottish Widow ‘living brand icon’. He also created campaigns for many charities, most notably the Royal British Legion’s Poppy Appeal.
Richard moved to AML in 2013 and runs the creative department while working as a creative copywriter across the agency’s accounts.