Vice President, Digital & Social Media Strategy Brand & Content Strategy Group, Goldman Sachs, USA
Kaydee is a Vice President in the Brand and Content Strategy group at Goldman Sachs where she heads up digital marketing, social media, and marketing analytics. She has worked at Goldman Sachs since 2013 where she leads efforts to manage and grow the firm’s digital and social presence as well as drive engagement through content marketing and advertising. Kaydee manages Goldman’s paid media, social media, search engine marketing, infographic creation, and digital analytics. Her work has won several awards from Midas, Digiday Content Marketing Awards, NewsCred, and the Financial Communications Society.
Previously, Kaydee was at JPMorgan Chase for 10 years, most recently as Vice President, Digital and Social Strategy in the Digital Marketing Group. She executed a number of projects including launching the @ChaseforBiz twitter handle, digital efforts for the 12-12-12 Concert for Sandy Relief, and US Open digital activation for Chase.
Kaydee also worked in JPMorgan Chase’s Global Philanthropy group, where in 2009 she launched and led the firm’s first presence on Facebook, Chase Community Giving, a crowd-sourced philanthropic program which donated over $30 million to thousands of charities. Kaydee joined JPMorgan Chase as part of the First Scholars Program.
Kaydee earned an MBA in Marketing, Entrepreneurship and Finance from the University of Chicago Booth School of Business and a BSFS in International Politics from Georgetown University.