Augusto Correia

Senior Creative, Grey, Brazil

Augusto Correia is a senior creative art director, currently working at Grey Brasil. He believes advertising has only 2 ways to be relevant: being useful or being entertaining. With that in mind he was lucky enough to earn over 380 awards through the years, including Cannes Lions, D&AD, One Show, Clio Awards, Effie, New York Festivals, Webby Awards, FWA, Epica, El Ojo, Young Guns among others.

He also holds a chair as a Miami Ad School mentor, teaching creativity and case video storytelling.

His work had several social impacts. The “What Family Means” project managed to change the meaning of a word in a dictionary. “Priceless Pets” helped more than 500 animals to get adopted in a year and became a bill to change the law.

In Artplan, the biggest independent agency in Brazil, he was key to raising the "digital creative" perception from 46th in 2011 to 7th in 2012.

He topped 1st place worldwide on Creative and Art Directors Rankings in Best Ads website for 2014 and was named "Newcomer of the Year" by Creative Pool for 2016.