Executive Creative Director, Promoseven 360, MENA, Dubai,UAE
“My past does not define me, it has enabled me to learn and grow into what I want to be tomorrow.”
Global citizen. Creative junkie. Technology geek. Art lover. Floyd worshipper. Cricket buff. Proud dad. Shahbaz is an award-winning creative soul, with over 21 years of through-the-line experience in a wide range of sectors, across Asia-Pacific, U.S.A. and Middle East.
Having worked for agencies such as Asiatic JWT, JWT Bangkok, Interflow, Ogilvy, Fallon, Carmichael Lynch, ICLP, MRM, MullenLowe Mena and Promoseven 360 MENA. He combines innovative thinking with a commercial eye to ensure creativity
that gets results.
During his career, he has worked on brands like American Express, Shell Oil, Lipton, Close-Up, Hyundai, Polaris, Coleman, Timex Watches, BMW, Gibson Guitars, EDS, E*Trade, Qualcomm, Skywards, DHL, Porsche, Pepsi, McDonalds, GNB, GM, Opel, Emaar, Meraas, The Dubai Mall, Red Bull, Pizza Hut, Warner Bros. World Abu Dhabi, Ferrero and many others.
He has had the privilege of launching BMW Z3 and BMW X5 and American Express Blue Card in North America. He conceived and executed Pepsi’s first Battle of the Bands and Inside Edge Cricket capsules (now a global benchmark for Pepsi programming). He was an integral part of the launch team for The Dubai Mall and Emaar Downtown. He was also part of the successful pitch team to have won the GM data and CRM business for MRM Middle East and the executor of McDonald Arabia Regional website.
His work has been recognized at various international creative awards shows, including Cannes, Clio’s, New York Festivals, Spikes Asia, Summit International Awards, Golden Montreux, One Show, Epica, HOW Magazine digital awards to name a few.
He has also acted as a juror on creative award shows like Clio, Adfest, PAS, Spikes, One Show, ADDY Awards and regularly speaks at different creative and digital conferences across the globe.